Tuesday, April 22, 2008

Mintel (consumer, market research) now available


There is a new 'business' database that is now available (though it still needs to be added to the database list, etc.). It's called Mintel and contains reports on consumer and market trends.




I have a more detailed fact sheet if you're interested, but if you want to browse the product:
  1. Go to http://academic.mintel.com
  2. Agree to license.
  3. Create a profile using NC State email.
  • If you forget your login, you can get an email reminder in 30 sec.
  • Automatic logout after 15 min. of inactivity.
  • Unlimited simultaneous users.

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